Specializing & Niching Down
Podcasts & Articles
349: Yoga Niche Success Story with Christine Jaureguiberry
How can niching down help your yoga business? Christine Jaureguiberry (she/her) shares her success story with her yoga niche. She talks about overcoming challenges and roadblocks, and why finding her niche has helped her massively grow her yoga business.
306: Is There More Room for Online Yoga? with Sadie Nardini
With more and more yoga teachers offering classes online, it can feel like the online space is overcrowded. But is this true? Sadie Nardini (she/her) shares her thoughts on whether you should teach online yoga, how to market your unique self, and more!
264: Solve the Problem for Your Students with Danait Berhe
As a yoga teacher, what problem are you solving? Danait Berhe (she/her) shares why talking about the problem is important in your messaging, how to do it with empathy, and how this can bring clarity and clients to your yoga business.
255: Creating a Niche Online Course with Laura Fowler Massie
Worried about niching down in your yoga business? Laura Fowler Massie (she/her) shares how she not only created a niche online course during the pandemic, but also had multiple successful launches that helped her business grow and reach a wide audience.
249: Yoga for Older Grownups with Maria Kirsten
Ever considered teaching yoga for older grownups? Maria Kirsten (she/her) shares more about what teaching yoga to older grownups can be like and her approach to teaching this group of people. She also shares things to avoid, health conditions, and more.
248: Ayurveda is All About Self-Care with Chara Caruthers
How are ayurveda and self-care intertwined? Chara Caruthers (she/her) shares more about how ayurveda informs her self-care practice, why self-care is essential especially in busy times, and how to start integrating self-care and ayurveda into your life.
242: Mantra & Chanting with Melissa Shah
Struggling with Sanskrit pronunciation but interested to incorporate mantra into your yoga practice and classes? Melissa Shah (she/her) explains how we can include mantra in our practice and classes in a way that is mindful, respectful, and intentional.
![216: Corporate Yoga [Part 2] with Samantha Harrison](https://i0.wp.com/www.theconnectedyogateacher.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-12-at-9.34.55-AM-e1618241731413.png?resize=400%2C250&ssl=1)
216: Corporate Yoga [Part 2] with Samantha Harrison
Corporate Yoga Part 2 – Samantha Harrison (she/her) shares how going virtual has changed the corporate yoga space, the new opportunities available to yoga teachers, and more!
215: Corporate Yoga [Part 1] with Samantha Harrison
Have you ever wanted to teach corporate yoga, but weren’t sure where to start? Samantha Harrison (she/her) has some tips. She shares more about how to get corporate clients, the difference between yoga in a corporate setting vs. elsewhere, and more!
211: How to Draw Yoga Stick Figures with Eva-Lotta Lamm
Drawings can be a great way to plan yoga classes. Eva-Lotta Lamm (she/her) shares how you can use her unique system for drawing yoga stick figures to plan sequences, yoga flows and explains why visual tools are so powerful in learning!
208: Four Years of Podcasting with Shannon Crow
The Connected Yoga Teacher Podcast celebrates its 4th anniversary! Host Shannon Crow (she/her) answers questions inspired by listeners about why she started the podcast, getting sponsorship and challenges she faced, in this behind-the-scenes episode.
206: Get More Private Yoga Clients with Megan Spears
Wondering how to get more private yoga students? Megan Spears (she/her) shares how she built up the confidence and knowledge to teach private yoga, and her unique marketing strategy that helped grow her business from 0 to 15 students!
![198: Share Your Yoga Specialty with Megan Mulrine [Consultation Call]](https://i0.wp.com/www.theconnectedyogateacher.com/wp-content/uploads/2020/12/Headshot.jpg?resize=400%2C250&ssl=1)
198: Share Your Yoga Specialty with Megan Mulrine [Consultation Call]
How important is niching down for your yoga business? In this Consultation Call, Shannon helps Megan Mulrine dig into her true passion in yoga and how she can specialize to share that with more people, while creating a sustainable business.
182: Yin Yoga vs Restorative Yoga with Nyk Danu
What is the difference between Yin and Restorative yoga? Today Nyk Danu, Yoga Therapist and Yin trainer, shares the similarities and differences. We talk about the number and length of poses, props and the intention and origin of each style of yoga.
160: Milestones of My Yoga Business with Shannon Crow
Isabel sent in a question that became a full podcast episode. She asked Shannon to share the milestones of her yoga business.
157: Horse Wisdom Yoga with Fotini Chandrika Walton
Fotini Walton is the founder of Horse Wisdom Yoga®. This episode highlights how yoga can be weaved with a person’s passion to create a unique offering.
150: Start a Membership Site with Amanda McKinney
Amanda McKinney and Shannon Crow share a behind-the-scenes look at what it was like to start a membership site and how yoga teachers could do the same.
149: Yoga for Anxiety with Amanda Whiting
Many yoga students are dealing with anxiety. They hear how beneficial yoga can be for the nervous system. Amanda Whiting specializes in yoga for anxiety.
140: Plan Your Yoga Workshop with Shannon Crow
Planning a yoga workshop? Shannon Crow outlines the seven steps that will help you to choose your topic, title, price, audience and marketing plan.
136: Yoga for Teens & Tweens with Karen Pascoe
Dr. Karen Pascoe is a psychologist and a yoga teacher, who specializes in teaching yoga to teens and tweens. If you teach to this age group, have teenagers or if you have ever wondered how to teach yoga to teens or tweens – this episode is for you.
![132: Marketing to Increase Private Bookings with Amanda Mays [Consultation Call]](https://i0.wp.com/www.theconnectedyogateacher.com/wp-content/uploads/2019/09/amanda_mays-feature.jpg?resize=400%2C250&ssl=1)
132: Marketing to Increase Private Bookings with Amanda Mays [Consultation Call]
Today’s episode is a very special consultation call with Amanda Mays. Amanda is a mother of 6, a writer and a yoga teacher. She is busy and at the same time, she wants to build and market her 1:1 yoga business. Thank you so much for sharing Amanda.
131: How I Structure Private Yoga with Shannon Crow
Shannon shares the details that go into her private yoga classes. She covers scheduling, pricing, policies, waivers, flow, homework, follow up and much more. If you have been thinking of teaching private yoga classes – this episode is designed for you.
130: Make a Profit Teaching Private Yoga with Emily Sussell
Emily Sussell believes that all yoga teachers can teach private yoga and earn a very good living from that. Today on the podcast, she talks to us about setting prices, mindset, websites, branding, SEO and much more.
127: Let Nature Theme Your Classes with Alee Link
So often yoga teachers ask about choosing a theme and sequence while planning yoga classes. Alee Link talks to us today about a very simple solution. Use nature to theme your classes. This way every transition and every pose is intentional.
120: Teach Private Yoga Online with Yael Oppenheim
Yael explains the business model to teach private yoga online, some of the challenges and the benefits of using FitMyTime for both teachers and students.
112: Niche Down to Market Your Yoga with Amanda McKinney
Have you ever thought that specializing is the best way for you to bring yoga to more people? Amanda McKinney is a Marketing Coach for Yoga Teachers, and on this episode, she explains exactly why niching down is the best way to market your yoga.
111: Teaching Children’s Yoga with Shakta Khalsa
Shakta Khalsa is a leading expert on children and yoga, and on this episode the “fairy godmother” of children’s yoga shares tips and strategies for teaching children’s yoga more effectively.
106: Defining My Yoga Business Niche with Shannon Crow
What’s your yoga business niche? Do you share your yoga with everyone, or are you focusing in on your zone of genius? On this episode, Shannon shares her own process that helped her figure out her yoga business niche and has the insights you need to get started on yours.
![097: Focusing In On Your Niche [Consultation Call] with Susan Hopkinson](https://i0.wp.com/www.theconnectedyogateacher.com/wp-content/uploads/2018/12/Susan-Hopkinson-Focus-Yoga-Niche-The-Connected-Yoga-Teacher-Podcast.jpg?resize=400%2C250&ssl=1)
097: Focusing In On Your Niche [Consultation Call] with Susan Hopkinson
Susan Hopkinson has been a yoga teacher for over 20 years. She wants to offer more 1:1 yoga instead of group classes. We talk about focusing in on a niche.
090: Teaching Baby & Me Yoga with Shannon Crow
How can a yoga niche help to grow a profitable and sustainable yoga business? Baby and Me Yoga can be a niche to build your yoga business.
089: Yoga for Stress Management with Courtney Butler-Robinson
Yoga for stress management. Courtney Butler-Robinson has focused her practice exclusively around dealing with stress and more specifically, heart health.
087: Yoga for Fertility with Beth Heller
Today on the podcast, we meet Beth Heller, co-founder of Pulling Down the Moon and yoga teacher who specializes in yoga for fertility.
![081: Set Up to Teach Private Yoga [Consultation Call] with Stephanie Brunson](https://i0.wp.com/www.theconnectedyogateacher.com/wp-content/uploads/2018/09/081-Set-Up-to-Teach-Private-Yoga-Consultation-Call-with-Stephanie-Brunson-featured-image.jpeg?resize=400%2C250&ssl=1)
081: Set Up to Teach Private Yoga [Consultation Call] with Stephanie Brunson
Stephanie Brunson is a yoga teacher who reached out because she wanted to start offering private yoga classes. She just didn’t know where to begin.
076: Designing A Yoga Teacher Training with Rachel Scott
Rachel Scott talks about how to know if you are ready to lead a yoga teacher training. She also maps out the foundation of creating a yoga teacher training.
Yoga Classes for Seniors: Is Age Nothing but a Number?
What do you call a yoga class for seniors when you don’t want to call it “Yoga for Seniors”? This is the question a yoga teacher asked Shannon.
070: Yoga for Seniors? with Shannon Crow
Today Shannon talks about what happened when she posted a Facebook question, looking for an alternative name for a Yoga for Seniors yoga class.
036: Thai Yoga Massage with Shai Plonski
Shai Plonski is an author and a Thai Massage teacher. He talks with us about how Thai Yoga Massage can compliment your yoga business.
014: Build Your Private Yoga Practice with Kate Connell Potts
In episode 14 of The Connected Yoga Teacher Podcast, Kate Connell Potts shares her passion for helping yoga teachers to build their private yoga business.
013: Create a Successful Yoga Retreat with Renee Gauthier and Paloma Neuman
Shannon is excited to welcome the dynamic duo Paloma Neuman and Renee Gauthier, of Rock Your Yoga Retreat, experienced yoga retreat planners.