Specializing & Niching DownPodcasts & Articles
As a yoga teacher, what problem are you solving? Danait Berhe (she/her) shares why talking about the problem is important in your messaging, how to do it with empathy, and how this can bring clarity and clients to your yoga business.
Worried about niching down in your yoga business? Laura Fowler Massie (she/her) shares how she not only created a niche online course during the pandemic, but also had multiple successful launches that helped her business grow and reach a wide audience.
Ever considered teaching yoga for older grownups? Maria Kirsten (she/her) shares more about what teaching yoga to older grownups can be like and her approach to teaching this group of people. She also shares things to avoid, health conditions, and more.
How are ayurveda and self-care intertwined? Chara Caruthers (she/her) shares more about how ayurveda informs her self-care practice, why self-care is essential especially in busy times, and how to start integrating self-care and ayurveda into your life.
Struggling with Sanskrit pronunciation but interested to incorporate mantra into your yoga practice and classes? Melissa Shah (she/her) explains how we can include mantra in our practice and classes in a way that is mindful, respectful, and intentional.
Corporate Yoga Part 2 – Samantha Harrison (she/her) shares how going virtual has changed the corporate yoga space, the new opportunities available to yoga teachers, and more!
Have you ever wanted to teach corporate yoga, but weren’t sure where to start? Samantha Harrison (she/her) has some tips. She shares more about how to get corporate clients, the difference between yoga in a corporate setting vs. elsewhere, and more!
Drawings can be a great way to plan yoga classes. Eva-Lotta Lamm (she/her) shares how you can use her unique system for drawing yoga stick figures to plan sequences, yoga flows and explains why visual tools are so powerful in learning!
The Connected Yoga Teacher Podcast celebrates its 4th anniversary! Host Shannon Crow (she/her) answers questions inspired by listeners about why she started the podcast, getting sponsorship and challenges she faced, in this behind-the-scenes episode.
Wondering how to get more private yoga students? Megan Spears (she/her) shares how she built up the confidence and knowledge to teach private yoga, and her unique marketing strategy that helped grow her business from 0 to 15 students!
How important is niching down for your yoga business? In this Consultation Call, Shannon helps Megan Mulrine dig into her true passion in yoga and how she can specialize to share that with more people, while creating a sustainable business.
What is the difference between Yin and Restorative yoga? Today Nyk Danu, Yoga Therapist and Yin trainer, shares the similarities and differences. We talk about the number and length of poses, props and the intention and origin of each style of yoga.
Isabel sent in a question that became a full podcast episode. She asked Shannon to share the milestones of her yoga business.
Fotini Walton is the founder of Horse Wisdom Yoga®. This episode highlights how yoga can be weaved with a person’s passion to create a unique offering.
Amanda McKinney and Shannon Crow share a behind-the-scenes look at what it was like to start a membership site and how yoga teachers could do the same.
Many yoga students are dealing with anxiety. They hear how beneficial yoga can be for the nervous system. Amanda Whiting specializes in yoga for anxiety.
Planning a yoga workshop? Shannon Crow outlines the seven steps that will help you to choose your topic, title, price, audience and marketing plan.
Dr. Karen Pascoe is a psychologist and a yoga teacher, who specializes in teaching yoga to teens and tweens. If you teach to this age group, have teenagers or if you have ever wondered how to teach yoga to teens or tweens – this episode is for you.
Today’s episode is a very special consultation call with Amanda Mays. Amanda is a mother of 6, a writer and a yoga teacher. She is busy and at the same time, she wants to build and market her 1:1 yoga business. Thank you so much for sharing Amanda.
Shannon shares the details that go into her private yoga classes. She covers scheduling, pricing, policies, waivers, flow, homework, follow up and much more. If you have been thinking of teaching private yoga classes – this episode is designed for you.
Emily Sussell believes that all yoga teachers can teach private yoga and earn a very good living from that. Today on the podcast, she talks to us about setting prices, mindset, websites, branding, SEO and much more.
So often yoga teachers ask about choosing a theme and sequence while planning yoga classes. Alee Link talks to us today about a very simple solution. Use nature to theme your classes. This way every transition and every pose is intentional.
Yael explains the business model to teach private yoga online, some of the challenges and the benefits of using FitMyTime for both teachers and students.
Have you ever thought that specializing is the best way for you to bring yoga to more people? Amanda McKinney is a Marketing Coach for Yoga Teachers, and on this episode, she explains exactly why niching down is the best way to market your yoga.
Shakta Khalsa is a leading expert on children and yoga, and on this episode the “fairy godmother” of children’s yoga shares tips and strategies for teaching children’s yoga more effectively.
What’s your yoga business niche? Do you share your yoga with everyone, or are you focusing in on your zone of genius? On this episode, Shannon shares her own process that helped her figure out her yoga business niche and has the insights you need to get started on yours.
How can a yoga niche help to grow a profitable and sustainable yoga business? Baby and Me Yoga can be a niche to build your yoga business.
Yoga for stress management. Courtney Butler-Robinson has focused her practice exclusively around dealing with stress and more specifically, heart health.
Today on the podcast, we meet Beth Heller, co-founder of Pulling Down the Moon and yoga teacher who specializes in yoga for fertility.
Stephanie Brunson is a yoga teacher who reached out because she wanted to start offering private yoga classes. She just didn’t know where to begin.
Rachel Scott talks about how to know if you are ready to lead a yoga teacher training. She also maps out the foundation of creating a yoga teacher training.
What do you call a yoga class for seniors when you don’t want to call it “Yoga for Seniors”? This is the question a yoga teacher asked Shannon.
Today Shannon talks about what happened when she posted a Facebook question, looking for an alternative name for a Yoga for Seniors yoga class.
Shai Plonski is an author and a Thai Massage teacher. He talks with us about how Thai Yoga Massage can compliment your yoga business.
In episode 14 of The Connected Yoga Teacher Podcast, Kate Connell Potts shares her passion for helping yoga teachers to build their private yoga business.
Shannon is excited to welcome the dynamic duo Paloma Neuman and Renee Gauthier, of Rock Your Yoga Retreat, experienced yoga retreat planners.