Marketing Your YogaPodcasts & Articles
As a yoga teacher, what problem are you solving? Danait Berhe (she/her) shares why talking about the problem is important in your messaging, how to do it with empathy, and how this can bring clarity and clients to your yoga business.
How can yoga teachers leverage the power of YouTube? Victoria Levitan (she/her) shares why yoga teachers need to be on YouTube, how to get started with your YouTube channel, and how to create optimized videos that convert viewers into paying students!
How can yoga teachers run a successful yoga membership? Allie Van Fossen (she/her) shares how she build her membership to 1000 members, and gives tips yoga teachers thinking about starting a membership or wanting to improve on an existing membership.
Want to grow your network but not sure how? Allison Rissel (she/her) has tips on how to start a conversation and create meaningful connections with people both in-person and online. Learn how you can easily build your network with these strategies.
Worried about niching down in your yoga business? Laura Fowler Massie (she/her) shares how she not only created a niche online course during the pandemic, but also had multiple successful launches that helped her business grow and reach a wide audience.
Feeling stuck when it comes to creating content for your audience? In this 5-part series, Shannon Crow (she/her) shares her tried-and-tested 5 step process for creating effective content. Step 5 focuses on a PLAN to share, schedule and repurpose content.
Feeling stuck when it comes to creating content for your audience? In this 5-part series, Shannon Crow (she/her) shares her tried-and-tested 5 step process for creating effective content. In Step 4, we’re digging into HOW you want to show up.
Feeling stuck when it comes to creating content for your audience? In this 5-part series, Shannon Crow (she/her) shares her tried-and-tested 5 step process for creating effective content. Step 3 is all about answering the question WHERE.
Feeling stuck when it comes to creating content for your audience? In part 2 of this 5-part series, Shannon Crow (she/her) shares her tried-and-tested 5 step process for creating effective content. Step 2 is all about answering the question WHY.
Feeling stuck when it comes to creating content for your audience? In this 5-part series, Shannon Crow (she/her) shares her tried-and-tested 5 step process for creating effective content. Step 1 is all about answering the question WHEN.
How can you market your yoga in an authentic and genuine way that reflects the work you’ve been doing around anti-oppression and inclusion? Tristan Katz (they/them) has some insights and tips how yoga teachers can engage in conscious marketing.
Need help crafting a great sales page that helps you get more students? Sarah Guilliot (she/her) has just the tips for you. She shares her checklist for what a sales page should include, common mistakes to avoid, and where to get inspiration!
Looking to attract more yoga students? Steph Crowder (she/her) has an easy and actionable 4-step process that will turn your ideas into registrations. Steph also explains a big mistake business owners make in sales and tips to avoid it.
Kelly Glover is an expert in podcasting, pitches and media. She is the CEO of the Talent Squad, a podcast pitching company. Today, she talks to us about how to find the shows your target audience is listening to, and how to write an effective pitch.
Being a guest on a podcast is a great way to showcase your offering or expertise. Seasoned podcasters Amanda Kingsmith, Mado Hesselink, and Amanda McKinney have tips on how to get booked on a podcast, from pitching to promotion.
Today on the podcast Shannon shares her sticky note secret to getting yoga students registered for your next offering. She walks you through the very simple and easy steps to figure out your minimum and maximum numbers and how to get students to sign up.
Video is a great way for us to connect with new yoga students, especially with how social media and physical distancing are these days.
Have you ever felt overwhelmed by, and tired of, social media? If this is you, today’s episode with Devon Pelto is going to give you some ideas for how to deal with this. It is a live consultation call and we cover actionable steps when dealing with overwhelm.
Do your friends and family know about the work that you do? When we learn to connect (network) it can really help us to grow our yoga business. Natalie Eckdahl shares actionable steps and strategies that will help us to connect to more yoga students.
Shannon talks to Jessica Stansberry, an expert in email marketing, about which email platform to use, how often to email your students and so much more.
Do you have a social media marketing strategy? Andrea Jones helps us to see how simple this can be with 5 content pillars and 1 social media channel.
Mado Hesselink covers how to know when you are ready to offer a workshop, the four categories of workshops and how to fill them.
How do you define your brand as a yoga teacher? Racheal Kay Albers talks to us abouthow to specialize (yes niche work) and stand out way beyond a logo.
Claire Pelletreau shares how to use Facebook ads when you are wanting to share your yoga offering whether you hire it out or DIY it.
Amanda McKinney and Shannon Crow share a behind-the-scenes look at what it was like to start a membership site and how yoga teachers could do the same.
Today we talk with Meg Casebolt about websites, google search and SEO. She shares how to get our website found by people who are looking for what we offer.
How can email increase your income as a yoga teacher? Tarzan Kay talks about how to email your yoga students to grow your yoga business.
Today’s episode is a very special consultation call with Amanda Mays. Amanda is a mother of 6, a writer and a yoga teacher. She is busy and at the same time, she wants to build and market her 1:1 yoga business. Thank you so much for sharing Amanda.
Sarajane Case, founder of Enneagram & Coffee, shares how we can use the Enneagram assessment to embrace our unique qualities, harnessing the information for life and business. Sarajane talks about what it was like to have an Instagram account go viral.
Kate Ahl shares how we can use Pinterest to grow our yoga business. We cover how often to pin, organizing boards, what font and images to use, and more.
Have you ever thought that specializing is the best way for you to bring yoga to more people? Amanda McKinney is a Marketing Coach for Yoga Teachers, and on this episode, she explains exactly why niching down is the best way to market your yoga.
If you’ve ever wanted to share or promote a unique yoga class or workshop, I’m sure you have wondered how best to convey your offering to the yoga studio owner, or even where to begin in reaching out to studios. Lisa Zaehringer, shares more about what goes into the yoga proposal packages she sends to yoga studios, as well as her 7-step process for reaching out to studios.
Your business is about you, but does your branding and website copy reflect who you are as a yoga teacher, and showcase your unique personality and voice? Eman helps business owners “put the personality back in your business” and she has some tips for you to get started doing the same.
How do I find royalty-free stock images that are diverse and inclusive for my yoga business marketing? We have compiled a list for you.
Kira Sloane helps yoga teachers to share yoga via professional videos on YogaAnytime. Today on the podcast Kira shares her tips for online yoga videos.
Daniel McIntire shares how he grew his Instagram audience to over 25K followers and the tips and tricks he has learned along the way.
In today’s episode, Shannon shares a consultation call with yoga teacher, Kristen Boyle. Kristen wants to grow her yoga business and her email list.
Today’s podcast is a consultation call with Ashley Hagen and Shannon Crow. Ashley is co-leading a 200-hour yoga teacher training and wants to discuss her marketing strategy. Shannon guides Ashley towards defining what makes this YTT unique.
On today’s episode Shannon and Julie discuss how to gain confidence to self-promote, (a much-asked question in The Connected Yoga Teacher Facebook Group), taking on challenges one-step-at-a-time, letting comparisons go, and much more.
Shannon asked Carol Horton to be a guest on The Connected Yoga Teacher Podcast after reading Carol’s thoughtful blog post called Yoga: Beyond the BS. Carol discusses the negativity surrounding yoga, especially in social media.
Today Shannon Crow continues to talk about how to grow your yoga student base. Are you connecting and checking-in with students in class? What about between classes? Do you have your business cards ready when someone asks about what yoga you offer?
In part 1 of this 2-part series, Shannon will take you through the steps that helped her grow her student base. Beginning with asking what is your ideal yoga class size to being patient and consistent as you build your students’ trust, Shannon shares 6 areas to consider with six actionable steps.
Content creation for your yoga business may include your website, social media posts, articles, videos, a podcast or printed publication.
Patricia Fasciotti is a yoga teacher and a doctor of physical therapy. She shares how she uses her 5-day challenge to grow her audience in today’s podcast.
Amanda Bond of the Ad Strategist simplifies the sometimes overwhelming task of marketing yourself (the yoga entrepreneur) on Facebook.
Shannon shares a live consultation call with yoga teacher, Trevor Parks. She helps him to create his about me page for his website.
Today on the Connected Yoga Teacher podcast, Chrissie Wywrot tells us how Linkedin can be a valuable marketing tool for yoga teachers.
Are you wanting to create or refresh your website? Learn about the five pages to include on your yoga website with Shannon Crow.