Marketing Your Yoga
Podcasts & Articles
286: Yoga Around the World with Lily Allen-Duenas
Ever wanted to travel the world and teach yoga, but weren’t sure how to get started? Lily Allen-Duenas (she/her) shares her biggest tips to find and secure yoga jobs abroad, scams to watch out for, and how yoga is different around the world.
264: Solve the Problem for Your Students with Danait Berhe
As a yoga teacher, what problem are you solving? Danait Berhe (she/her) shares why talking about the problem is important in your messaging, how to do it with empathy, and how this can bring clarity and clients to your yoga business.
263: Optimizing Your YouTube Videos with Victoria Levitan
How can yoga teachers leverage the power of YouTube? Victoria Levitan (she/her) shares why yoga teachers need to be on YouTube, how to get started with your YouTube channel, and how to create optimized videos that convert viewers into paying students!
262: Run a Successful Yoga Membership with Allie Van Fossen
How can yoga teachers run a successful yoga membership? Allie Van Fossen (she/her) shares how she build her membership to 1000 members, and gives tips yoga teachers thinking about starting a membership or wanting to improve on an existing membership.
261: How to Grow Your Yoga Network with Allison Rissel
Want to grow your network but not sure how? Allison Rissel (she/her) has tips on how to start a conversation and create meaningful connections with people both in-person and online. Learn how you can easily build your network with these strategies.
255: Creating a Niche Online Course with Laura Fowler Massie
Worried about niching down in your yoga business? Laura Fowler Massie (she/her) shares how she not only created a niche online course during the pandemic, but also had multiple successful launches that helped her business grow and reach a wide audience.
![236: Five Steps to Effective Content with Shannon Crow [Part 5]](https://i0.wp.com/www.theconnectedyogateacher.com/wp-content/uploads/2021/08/Shannon.jpg?resize=400%2C250&ssl=1)
236: Five Steps to Effective Content with Shannon Crow [Part 5]
Feeling stuck when it comes to creating content for your audience? In this 5-part series, Shannon Crow (she/her) shares her tried-and-tested 5 step process for creating effective content. Step 5 focuses on a PLAN to share, schedule and repurpose content.
235: Five Steps to Effective Content with Shannon Crow [Part 4]
Feeling stuck when it comes to creating content for your audience? In this 5-part series, Shannon Crow (she/her) shares her tried-and-tested 5 step process for creating effective content. In Step 4, we’re digging into HOW you want to show up.
234: Five Steps to Effective Content with Shannon Crow [Part 3]
Feeling stuck when it comes to creating content for your audience? In this 5-part series, Shannon Crow (she/her) shares her tried-and-tested 5 step process for creating effective content. Step 3 is all about answering the question WHERE.
233: Five Steps to Effective Content with Shannon Crow [Part 2]
Feeling stuck when it comes to creating content for your audience? In part 2 of this 5-part series, Shannon Crow (she/her) shares her tried-and-tested 5 step process for creating effective content. Step 2 is all about answering the question WHY.
232: Five Steps to Effective Content with Shannon Crow [Part 1]
Feeling stuck when it comes to creating content for your audience? In this 5-part series, Shannon Crow (she/her) shares her tried-and-tested 5 step process for creating effective content. Step 1 is all about answering the question WHEN.
231: Conscious Marketing with Tristan Katz
How can you market your yoga in an authentic and genuine way that reflects the work you’ve been doing around anti-oppression and inclusion? Tristan Katz (they/them) has some insights and tips how yoga teachers can engage in conscious marketing.
222: How to Craft a Great Sales Page with Sarah Guilliot
Need help crafting a great sales page that helps you get more students? Sarah Guilliot (she/her) has just the tips for you. She shares her checklist for what a sales page should include, common mistakes to avoid, and where to get inspiration!
196: 4 Steps to Attract Yoga Students with Steph Crowder
Looking to attract more yoga students? Steph Crowder (she/her) has an easy and actionable 4-step process that will turn your ideas into registrations. Steph also explains a big mistake business owners make in sales and tips to avoid it.
![186: How to Get Booked as a Podcast Guest [Part 2] with Kelly Glover](https://i0.wp.com/www.theconnectedyogateacher.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-21-at-9.32.54-AM.png?resize=400%2C250&ssl=1)
186: How to Get Booked as a Podcast Guest [Part 2] with Kelly Glover
Kelly Glover is an expert in podcasting, pitches and media. She is the CEO of the Talent Squad, a podcast pitching company. Today, she talks to us about how to find the shows your target audience is listening to, and how to write an effective pitch.
![185: How to Get Booked as a Podcast Guest [Part 1] with Shannon Crow](https://i0.wp.com/www.theconnectedyogateacher.com/wp-content/uploads/2020/09/Pen-photo.png?resize=400%2C250&ssl=1)
185: How to Get Booked as a Podcast Guest [Part 1] with Shannon Crow
Being a guest on a podcast is a great way to showcase your offering or expertise. Seasoned podcasters Amanda Kingsmith, Mado Hesselink, and Amanda McKinney have tips on how to get booked on a podcast, from pitching to promotion.
180: Sticky Note Secret for More Students with Shannon Crow
Today on the podcast Shannon shares her sticky note secret to getting yoga students registered for your next offering. She walks you through the very simple and easy steps to figure out your minimum and maximum numbers and how to get students to sign up.
179: Get Confident with Video with Alicia Berruti
Video is a great way for us to connect with new yoga students, especially with how social media and physical distancing are these days.
![178: Tired of Social Media? [Consultation Call] with Devon Pelto](https://i0.wp.com/www.theconnectedyogateacher.com/wp-content/uploads/2020/07/DV0B4445-e1595868406679.jpg?resize=330%2C250&ssl=1)
178: Tired of Social Media? [Consultation Call] with Devon Pelto
Have you ever felt overwhelmed by, and tired of, social media? If this is you, today’s episode with Devon Pelto is going to give you some ideas for how to deal with this. It is a live consultation call and we cover actionable steps when dealing with overwhelm.
177: How to Connect (aka Network) with Natalie Eckdahl
Do your friends and family know about the work that you do? When we learn to connect (network) it can really help us to grow our yoga business. Natalie Eckdahl shares actionable steps and strategies that will help us to connect to more yoga students.
176: Email Marketing Strategy with Jessica Stansberry
Shannon talks to Jessica Stansberry, an expert in email marketing, about which email platform to use, how often to email your students and so much more.
168: Social Media Marketing Strategy with Andrea Jones
Do you have a social media marketing strategy? Andrea Jones helps us to see how simple this can be with 5 content pillars and 1 social media channel.
162: Fill Your Yoga Workshop with Mado Hesselink
Mado Hesselink covers how to know when you are ready to offer a workshop, the four categories of workshops and how to fill them.
156: Define Your Brand with Rachael Kay Albers
How do you define your brand as a yoga teacher? Racheal Kay Albers talks to us abouthow to specialize (yes niche work) and stand out way beyond a logo.
152: Simplifying Facebook Ads with Claire Pelletreau
Claire Pelletreau shares how to use Facebook ads when you are wanting to share your yoga offering whether you hire it out or DIY it.
150: Start a Membership Site with Amanda McKinney
Amanda McKinney and Shannon Crow share a behind-the-scenes look at what it was like to start a membership site and how yoga teachers could do the same.
144: Get More Website Visitors with SEO with Meg Casebolt
Today we talk with Meg Casebolt about websites, google search and SEO. She shares how to get our website found by people who are looking for what we offer.
139: Grow Your Yoga Business via Email with Tarzan Kay
How can email increase your income as a yoga teacher? Tarzan Kay talks about how to email your yoga students to grow your yoga business.
![132: Marketing to Increase Private Bookings with Amanda Mays [Consultation Call]](https://i0.wp.com/www.theconnectedyogateacher.com/wp-content/uploads/2019/09/amanda_mays-feature.jpg?resize=400%2C250&ssl=1)
132: Marketing to Increase Private Bookings with Amanda Mays [Consultation Call]
Today’s episode is a very special consultation call with Amanda Mays. Amanda is a mother of 6, a writer and a yoga teacher. She is busy and at the same time, she wants to build and market her 1:1 yoga business. Thank you so much for sharing Amanda.
124: Enneagram for Yoga Entrepreneurs with Sarajane Case
Sarajane Case, founder of Enneagram & Coffee, shares how we can use the Enneagram assessment to embrace our unique qualities, harnessing the information for life and business. Sarajane talks about what it was like to have an Instagram account go viral.
113: Pinterest to Promote Your Yoga with Kate Ahl
Kate Ahl shares how we can use Pinterest to grow our yoga business. We cover how often to pin, organizing boards, what font and images to use, and more.
112: Niche Down to Market Your Yoga with Amanda McKinney
Have you ever thought that specializing is the best way for you to bring yoga to more people? Amanda McKinney is a Marketing Coach for Yoga Teachers, and on this episode, she explains exactly why niching down is the best way to market your yoga.
110: Create a Yoga Proposal Package with Lisa Zaehringer
If you’ve ever wanted to share or promote a unique yoga class or workshop, I’m sure you have wondered how best to convey your offering to the yoga studio owner, or even where to begin in reaching out to studios. Lisa Zaehringer, shares more about what goes into the yoga proposal packages she sends to yoga studios, as well as her 7-step process for reaching out to studios.
109: Attracting Clients with Your Message with Eman Zabi
Your business is about you, but does your branding and website copy reflect who you are as a yoga teacher, and showcase your unique personality and voice? Eman helps business owners “put the personality back in your business” and she has some tips for you to get started doing the same.
107: Launch & Promote Your Yoga Offering with Abby Herman
Do you struggle with putting out content that connects you to your yoga students? Have you gotten overwhelmed about promoting your yoga offering – not knowing where to start, which platform to choose, or even what to say? Abby Herman is just the expert you need to hear from about all things content-related.
Royalty-Free Yoga Images
How do I find royalty-free stock images that are diverse and inclusive for my yoga business marketing? We have compiled a list for you.
099: Branding Your Yoga Website with Kali Edwards
Struggling with branding your yoga website? Kali Edwards is the expert you need to hear from about how to establish and showcase your brand on your website.
094: Instagram Content Strategy and Stories with Tyler McCall
Tyler McCall is a social media marketer, strategist & coach for creatives. He explains how to use Instagram to generate profit in your business.
088: Creating Professional Yoga Videos with Kira Sloane
Kira Sloane helps yoga teachers to share yoga via professional videos on YogaAnytime. Today on the podcast Kira shares her tips for online yoga videos.
083: Instagram for Your Yoga Business with Daniel McIntire
Daniel McIntire shares how he grew his Instagram audience to over 25K followers and the tips and tricks he has learned along the way.
![072: Email & Content Strategy [Consultation Call] with Kristen Boyle](https://i0.wp.com/www.theconnectedyogateacher.com/wp-content/uploads/2018/07/K-BOYLE-01.jpeg?resize=400%2C250&ssl=1)
072: Email & Content Strategy [Consultation Call] with Kristen Boyle
In today’s episode, Shannon shares a consultation call with yoga teacher, Kristen Boyle. Kristen wants to grow her yoga business and her email list.
![059: Market Your Yoga Teacher Training with Ashley Hagen [Consultation Call]](https://i0.wp.com/www.theconnectedyogateacher.com/wp-content/uploads/2018/04/Ashley-Hagen-yoga-teacher-training.jpeg?resize=400%2C250&ssl=1)
059: Market Your Yoga Teacher Training with Ashley Hagen [Consultation Call]
Today’s podcast is a consultation call with Ashley Hagen and Shannon Crow. Ashley is co-leading a 200-hour yoga teacher training and wants to discuss her marketing strategy. Shannon guides Ashley towards defining what makes this YTT unique.
058: Confidence and Self-Promotion with Julie Zuzak
On today’s episode Shannon and Julie discuss how to gain confidence to self-promote, (a much-asked question in The Connected Yoga Teacher Facebook Group), taking on challenges one-step-at-a-time, letting comparisons go, and much more.
051: Yoga and (Anti-)Social Media with Carol Horton, PhD
Shannon asked Carol Horton to be a guest on The Connected Yoga Teacher Podcast after reading Carol’s thoughtful blog post called Yoga: Beyond the BS. Carol discusses the negativity surrounding yoga, especially in social media.
![050: Grow Your Yoga Student Base [Part 2] with Shannon Crow](https://i0.wp.com/www.theconnectedyogateacher.com/wp-content/uploads/2018/02/Shannon-Warrior-cropped.jpeg?resize=400%2C250&ssl=1)
050: Grow Your Yoga Student Base [Part 2] with Shannon Crow
Today Shannon Crow continues to talk about how to grow your yoga student base. Are you connecting and checking-in with students in class? What about between classes? Do you have your business cards ready when someone asks about what yoga you offer?
![049: Grow Your Yoga Student Base [Part 1] with Shannon Crow](https://i0.wp.com/www.theconnectedyogateacher.com/wp-content/uploads/2018/01/bio-photo-Shannons-Website-cropped.jpeg?resize=400%2C250&ssl=1)
049: Grow Your Yoga Student Base [Part 1] with Shannon Crow
In part 1 of this 2-part series, Shannon will take you through the steps that helped her grow her student base. Beginning with asking what is your ideal yoga class size to being patient and consistent as you build your students’ trust, Shannon shares 6 areas to consider with six actionable steps.
045: Creating Content with Shannon Crow
Content creation for your yoga business may include your website, social media posts, articles, videos, a podcast or printed publication.
![040: Grow Your Audience with a 5-Day Challenge with Patricia Fasciotti [Consultation Call]](https://i0.wp.com/www.theconnectedyogateacher.com/wp-content/uploads/2017/11/Patricia-Fascotti-5-day-challenge-2.jpg?resize=400%2C250&ssl=1)
040: Grow Your Audience with a 5-Day Challenge with Patricia Fasciotti [Consultation Call]
Patricia Fasciotti is a yoga teacher and a doctor of physical therapy. She shares how she uses her 5-day challenge to grow her audience in today’s podcast.
031: Facebook Marketing for Yoga Teachers with Amanda Bond
Amanda Bond of the Ad Strategist simplifies the sometimes overwhelming task of marketing yourself (the yoga entrepreneur) on Facebook.
![029: Creating Your About Me Page with Trevor Parks [Consultation Call]](https://i0.wp.com/www.theconnectedyogateacher.com/wp-content/uploads/2017/09/Trevor-Parks-About-Page.jpeg?resize=400%2C250&ssl=1)
029: Creating Your About Me Page with Trevor Parks [Consultation Call]
Shannon shares a live consultation call with yoga teacher, Trevor Parks. She helps him to create his about me page for his website.
022: LinkedIn Marketing for Yoga Teachers with Chrissie Wywrot
Today on the Connected Yoga Teacher podcast, Chrissie Wywrot tells us how Linkedin can be a valuable marketing tool for yoga teachers.
021: Refine Your Core Message with Carol Cox
Carol Cox, of Speaking Your Brand, talks with us today on The Connected Yoga Teacher Podcast about refining our core message.
016: Five Pages to Include on Your Yoga Website with Shannon Crow
Are you wanting to create or refresh your website? Learn about the five pages to include on your yoga website with Shannon Crow.