Jennie McGoy Yoga Teacher368: Moving to a New City & Marketing with Jennie MacGoy

Have you recently moved or are you struggling to grow your yoga business? Have you been posting on social media and not seeing that time convert to students? Have you been thinking about switching your niche or taking a break? Jennie MacGoy has navigated a cross-country move and shares how she found success marketing her yoga business in a new city.

Jennie MacGoy opened her first yoga studio in Virginia in 2017 but moved to Southern California in 2021. Since making the move, Jennie has continued to teach gentle and chair yoga and movement to seniors in retirement communities, skilled nursing facilities, and memory care communities while also working 1:1 with older adults. Jennie strongly believes that older adults can live their best lives through physical activity, stress reduction, cognitive exercise, and social engagement and incorporates all of these into her yoga classes. 

In this episode, Jennie shares her challenging journey of rebuilding her yoga business from scratch in a new city and neighborhood. She openly talks about the struggles she faced, how she overcame them, and what really worked for her in terms of marketing her yoga business. Learn about pivoting in your yoga business and alternative options for marketing in this inspiring conversation with Jennie.

Key Takeaways:

[2:41] This episode is sponsored by OfferingTree and Pelvic Health Professionals.

[4:55] Shannon introduces her guest for this episode – Jennie MacGoy.

[8:37] What is the work that Jennie does and who does she do it for?

[10:24] What was it like when Jennie moved? What did she learn immediately and what advice does she have for other yoga teachers who may be navigating a move?

[13:02] What worked and what didn’t work for Jennie when she moved?

[17:31] Jennie had to decide if she still wanted to teach yoga when things weren’t working out for her.

“One of the most important lessons that I learned was to be willing to pivot, … be flexible.” ~ Jennie McGoy 

[18:42] Jennie was not marketing on Instagram or Facebook. She explains how she marketed her services to her target audience.

[21:38] What kind of offerings is Jennie focusing on in her business?

[26:49] What are some things Jennie has learned from working with the population of older adults and/or people with dementia?

[30:36] Jennie reflects on what she gets out of teaching a mixed class of people with different abilities.

“Words are so important and something that I have always been passionate about, but it comes really into play in these classes where you have people of differing abilities.” ~ Jennie McGoy 

[34:09] Shannon gives a shout out of thanks to sponsor, OfferingTree.

[37:45] What is the population that Jennie works with in private sessions?

[39:05] Jennie had to make a big shift to continue her yoga business when she moved to a new city.

[41:11] Jennie volunteered with some organizations as a way of expanding her local network after she moved.

“It was a total mind shift in how it was all word of mouth.” ~ Jennie McGoy 

[45:27] What is something Jennie wishes she would have known sooner when she moved to her new location?

“Don’t underestimate the value of reaching out.” ~ Jennie McGoy 

[48:17] We all struggle with different things at different moments in our business.

[52:26] Connect with Jennie via her website.

[53:50] Shannon shares her biggest takeaways from this conversation with Jennie.

[58:36] Shannon shares a personal update about how it has been to stand up for things she believes in.


Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

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