354: Do I Need to Specialize with Shannon Crow
Shannon Crow continues the theme of Niche November. In this episode, Shannon explores the question that everyone asks when it comes to niching down and finding a yoga specialty: do I need to specialize?
Shannon shares a quick quiz she has created to help you figure out whether you need to niche down in your yoga business. She goes through a list of true-false questions that can help you get more clarity about whether you should be thinking about niching down or if you don’t need to right now!.
Shannon invites you to consider whether you are comfortable referring students who are not a fit to other yoga teachers, if your ideal students can easily find you, whether you’re making money and have a schedule you love, and more. All these questions will guide you to figure out if niching down in your yoga business is something you need now.
Download the Niche Questions PDF Using the Form Below
[1:30] Shannon gives a shoutout of thanks to sponsors OfferingTree and Pelvic Health Professionals.
[2:35] Shannon niche and specialty has been pelvic health for almost 10 years, as well as niching down!
[3:22] Is niching down something you need to be doing? Do you need to specialize? Shannon has some true-false questions that can help you answer that.
“Today’s question is really about, Do I need to specialize? Do I need to niche down?” ~ Shannon Crow
[5:36] Shannon pops in to share a little about OfferingTree.
[7:35] Shannon continues with the second half of the quiz to help you figure out if you should specialize.
“If you are already loving how things are set up on your calendar,…And on top of that, if you’re making a great income for the work that you’re doing, you may not need to specialize and niche down.” ~ Shannon Crow
[10:15] If you answered ‘false’ to any of these statements, you might want to think about niching down!
“If you answered ‘false’ to any of these statements, you might want to think about niching down. It might be time for you to do that again.” ~ Shannon Crow
[11:40] What are your questions about niching down? Share them on the website or in the Facebook group!
[12:47] Shannon shares a few ways you can hang out in real time.