Shannon Crow352: How to Niche with No Website with Shannon Crow

Shannon Crow continues the theme of Niche November by tackling a question many yoga teachers have struggled with – how do you niche down and specialize without a website?

In this episode, Shannon answers a question from a podcast listener and community member, Amy who has been trying to niche down for the past three years. Shannon does some sleuthing to uncover Amy’s niche and shares some tips about establishing a niche in your yoga business. Shannon also gives some advice on content ideas, why trying out a niche for a whole month is a good start, and where to market yourself if you don’t have a website!

Tune in for some valuable tips if you have been thinking about niching down and specializing in your yoga business but have been putting it off because you don’t know how to do it without a website!

Key Takeaways:

[4:03] This episode is all about how to niche down and specialize without having a website. She shares a question from a podcast listener, Amy.

“Do not feel like you’re going to get to this place where, ok, all of the niche work is done.” ~ Shannon Crow 

[7:48] Shannon shares that she tried to discover Amy’s niche by looking on Google and checking out her social media pages, and discovered something interesting.

[11:35] If you don’t have a website, you should be marketing where your ideal clients are hanging out. Shannon shares some tips on what kind of content to post.

“You do not need a website to start niching down and specializing.” ~ Shannon Crow 

[14:59] Shannon pops in with a reminder that if you’re looking for an easy way to create a website for your yoga business, you should check out OfferingTree.

[16:29] Whatever platform you’re choosing to market your niche on, try it out consistently for a month, at least!

“It is going to feel repetitive. I know it is. I know it so well. But trust me, there are so many ways to talk about [your niche] that if you’re already excited to do it, you’ll be able to continue it past the month.” ~ Shannon Crow 

[20:46] Shannon shares some details about where you can hang out with her in real time and a short personal update.


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