232: Five Steps to Effective Content with Shannon Crow [Part 1]
Have you ever felt stuck when it comes to creating content for your yoga business? Maybe you feel like you don’t know what to post, or how to share about your unique yoga offering. In this 5-part mini-training, Shannon Crow walks us through a 5 step process to create effective content.
Content is anything that you are creating or sharing to build your business. There are several different types of content that you can think about creating, but before trying to dive right into writing an article or recording a video, the first step is to figure out WHEN. Shannon explains more about this step in the content creation process and shares an action step for you to get started!
[5:04] Creating content is the quickest and easiest way to showcase what makes your yoga unique.
[6:22] Step 1 of the content creation process is WHEN.
[7:36] Look at your calendar and see when you have time to create content.
[8:57] Being consistent with content is key!
“Do you want to grow your yoga business and do you want more people signing up for your offerings?” ~ Shannon Crow
[9:57] Choose a weekly time and day to create content.
[11:24] Do a trial to see which time and day works best for you.
[14:03] Find an accountability partner to tell about your content creation commitment.
“As you work this muscle, as you create content, it’s actually going to get easier.” ~ Shannon Crow
[15:14] Action Step: Set the time to create content, and tell someone about it.
[16:08] Shannon gives thanks!
[18:25] Schedulicity shares the hot tip of the week.
[19:43] Shannon highlights the action step for this episode.
“All of us need to work to show what makes our yoga unique compared to all the other yoga options out there.” ~ Shannon Crow
Types of Content You Can Create:
- Social media posts
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- The Connected Yoga Teacher Facebook Group
Gratitude to our Sponsors Schedulicity and Conscious Marketing for Yoga Teachers Training with Tristan Katz.