185: How to Get Booked as a Podcast Guest [Part 1] with Shannon Crow

Being a guest on a podcast is a great way to showcase your offering or expertise while connecting with more of your ideal client. But with podcasters getting hundreds (or thousands) of pitches, how can you stand out from the crowd and get booked as a podcast guest?

Seasoned podcasters Amanda Kingsmith, Mado Hesselink, and Amanda McKinney join Shannon to share their tips and insights to get yourself on some podcasts.

Amanda Kingsmith is the host of MBOm: Mastering the Business of Yoga, World Wanderers and Matcha Mornings. Mado Hesselink hosts Yoga Teacher Resource Podcast, and Amanda McKinney who hosts Marketing Yoga with Confidence. Together with Shannon, these ladies have a wealth of experience to help you navigate getting booked on a podcast.

They share their best suggestions to take your podcast pitch to the next level, what topics you should be talking about, and even which podcasts you should be reaching out to. Tune in to find out more about how to be a great guest on the podcast after you get booked, how to promote the episode when it goes live, and more.

If you have ever wanted to be on a podcast but didn’t know how or where to start, this episode is for you.

Key Takeaways:

[1:51] When did you start listening to podcasts? Shannon shares how she got into podcasting, and some of the benefits she has seen from it

[3:01] Amanda McKinney explains why one of the bonuses of being on podcasts is connecting with the podcast host.

“A huge benefit of being on a podcast is the connection to the host and to other people.” ~ Amanda McKinney

[4:45] Shannon has a gift for you!

[8:12] Want a shout-out on the podcast? Leave Shannon a review!

[9:47] Think about the podcasts you love listening to, and what draws you to them. The first step to pitching a podcast is listening to them to make sure you have something to offer the listeners and that it’s a good fit for you.

[10:25] Mado has some tips on where to start with your search for a suitable podcast.

[11:12] Once you find some podcasts, make a list of these podcasts.

[11:57] What topic will you be speaking about as a guest?

[16:05] What are some ideas to stand out when making a pitch to be a podcast guest?

[18:09] You can easily pitch to be on a podcast on your own! Amanda Kingsmith has some tips.

“You don’t need to hire a booking company. As Amanda Kingsmith said, she prefers a personal pitch. Often, I do as well, and I know it’s the same for many podcasters.” ~ Shannon Crow

[19:59] How should you prepare for the interview on a podcast?

“With your space, it is really essential that you’re in a quiet place with good WiFi.” ~ Amanda Kingsmith

[22:07] Avoid being a boring guest – Amanda Kingsmith shares how.

[24:07] Marketing the episode will serve your business and the podcast host! How can you market and share your episode?

[28:36] Mado gives us a summary of how to get booked as a podcast guest.

[29:41] Shannon shares some final thoughts on getting on a podcast.

“There are three sides to this connection – the host, the guest and most important, the listeners.” ~ Shannon Crow


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