168: Social Media Marketing Strategy with Andrea Jones

Facebook, Instagram, Pinterest, YouTube, Twitter, … With all these social media platforms available, it can be overwhelming trying to figure out which one to be active on and what to post. That’s why we need to have a social media marketing strategy that helps us to be intentional with our actions on social media.

Andrea Jones is a social media strategist who is committed to helping businesses build profitable communities online through simple social media solutions. As the host of the Savvy Social Podcast and the creator of SavvySocialSchool.com, Andrea simplifies social media through easy-to-follow courses, professional guidance, and community support. Andrea’s mission is to make social media fun, reduce the feeling of overwhelm with strategy that works for her clients.

There isn’t a best way to approach a social media strategy, but Andrea has some insight into key questions such as how much time we should be spending on creating content for social media, how often we need to check-in, and how to grow our audience. She also explains how we can ensure that our actions on social media are having a positive impact on our main marketing goals.

If you have ever wondered what you should be posting on social media, or what platform you should be on, you are going to love this episode.

Key Takeaways:

[6:19] Shannon introduces her guest for this episode – Andrea Jones.

[8:20] What does Andrea do and how did she get into doing it?

“You want to think of social media as dating.” ~ Andrea Jones

[10:01] How did Andrea meet her husband on YouTube?

[11:51] How do you turn a marketing goal or objective into a social media strategy?

[13:46] How should yoga teachers figure out what they should post on social media?

“You’re not going to get your class completely booked by posting one time.” ~ Andrea Jones

[16:43] Andrea shares more about her 5 Pillars of Content:

  • Promotional
  • Educational
  • Community
  • Entertainment
  • Engagement

[17:47] How should you think about scheduling out posts in relation to the 5 Pillars?

[19:47] How many different platforms should you be focusing on, and which platforms should they be?

“Instead of just posting about the fact that there is a class available, really think about why someone would join.” ~ Andrea Jones

[21:57] What are some of Andrea’s favorite tools for scheduling?

[25:07] What tips does Andrea have around planning content for Instagram stories?

[26:52] How can we get our posts out to more people? Andrea shares her tips for boosting engagement.

“I recommend having the same content on multiple platforms.” ~ Andrea Jones

[33:29] Check out Andrea’s free course, and do connect with her on social media.

[35:25] Shannon has a personal update to share.


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