107: Launch & Promote Your Yoga Offering with Abby Herman
Do you struggle with putting out content that connects you to your yoga students? Have you gotten overwhelmed about promoting your yoga offering – not knowing where to start, which platform to choose, or even what to say? Abby Herman is just the expert you need to hear from about all things content-related.
Abby is the founder of Write Solutions and is a content strategist who helps her clients to get their message out to their audience, in their own voice, and on their own terms. She specializes in working with service-based businesses and helps small business owners generate ideas and strategies to move their businesses forward with content that attracts the right clients.
You have something unique to share with the world, but if people don’t know about you, they can’t work with you. That’s why content is so important – it helps you connect to your ideal yoga student, and attracts them to you. Abby talks about finding your zone of genius, brainstorming, how to use content across different platforms, and what it really takes to make a successful launch.
If you’ve been wanting to start promoting your yoga offering more consistently, or if you find yourself getting stuck in creating meaningful and relevant content for your audience – this is the episode for you. Listen to the end of the episode to find out how you can stand a chance to win a live 1:1 content planning session with Abby!
[2:43] Shannon introduces her guest for this episode – Abby Herman.
[5:28] What has Abby’s experience with yoga been?
[6:27] What does Abby do and who does she do it for?
[6:50] What does ‘launching’ mean?
“Launching means you are putting something out there … to your audience and it’s a way to really narrowly focus your audience’s attention on one thing that you want them to buy.” -Abby Herman
[7:54] How much time do you need to lead up to a launch?
[10:33] It is possible to launch a program or course with a tight turnaround, as long as you are nurturing your audience on a regular basis before that.
[12:07] What should you be saying in emails that nurture your audience? How can you brainstorm content ideas to engage with and remain connected to your audience?
[15:46] How does Abby generate content in her own business?
[20:30] How many umbrella topics should you have in your Excel spreadsheet?
“The more you can expand that experience for your clients, the better, and the more willing they will be to buy the thing.” -Abby Herman
[23:11] How long does it take to brainstorm ideas? Abby shares some tips about things to do, and things to avoid.
[26:55] Abby shares her thoughts about repurposing and reusing content across different platforms.
[35:20] Is it important to focus on platforms that you are uncomfortable or unfamiliar with?
[36:35] What is the best way to map all your content ideas out onto a calendar?
“Sometimes we’re so close to our own content and our own ideas that we don’t really know what other people need to know.” -Abby Herman
[42:25] It’s important to link to other content in emails, but can you ever be adding in too many links to different content?
[46:21] What’s the best time to send emails? How often?
[48:08] To find out more about Abby and the work that she does, get in touch via her website.
[48:42] Shannon highlights her biggest takeaways from this interview with Abby.
- MamaNurture Prenatal Yoga School – (Training is no longer being offered by Shannon Crow because she has niched down)
- Abby Herman
- Abby Herman on Facebook
- Abby Herman on Instagram
- Abby Herman on YouTube
- How to Come Up With Content Marketing Topics for 2019 (150 Blog Topics)
- The Connected Yoga Teacher Podcast Episode 092: Accessible Yoga Begins with Language with Kesse Hodge, Chantel Ehler and Katie Juelson
- The Connected Yoga Teacher Podcast Episode 106: Defining My Yoga Business Niche with Shannon Crow
- Yoga Show Gathering
- The Yoga Conference and Show, Toronto March 2019
- Mama Nurture Prenatal Yoga Teacher Training – (Training is no longer being offered by Shannon Crow because she has niched down)
- Yoga for Pelvic Health Teacher Training, November 2019
- Live Content Strategy Session with Abby Herman | The Connected Yoga Teacher Live Q&A
Gratitude to our Sponsor Schedulicity
Great show notes!
Please enter me to win an hour’s time of Abby’s.
I would love to be entered to win an hour of Abby’s time. Thank you!!
I would love to be entered to win a 1:1 with Abby.
I think I’ve listened to every one of your podcasts (some of them multiple times!) and this one (Launch and Promote Your Yoga Offerings with Abby Herman) really got me thinking. Abby not only helped identify areas in my marketing that truly needed a tune up, she also offered concrete ways in which to do it! Thanks Abby and thank YOU Shannon for being my ‘online’ business mentors – you’ve both helped (and continue to help) me grow my business!
I would love an hour of Abby’s time, great lots of great info i the podcast thank you!
Nicole, this means SO much to me! Thanks for tuning in and I’m so glad the episode was helpful for you. It always helps to hear what’s landing with listeners!
ahhhh so amazing and divine timing!! I listen to the podcast every Tuesday while driving to and from my studio and this one will require a re – listen with pen and paper. I have been trying different strategies lately to make content and email is my biggest struggle. I love the spreadsheet mapping and will be using that ASAP! I cannot wait to put these tools into action. Thank you so much Shannon and Abby!!
I’m so glad it was helpful, Dominique! I love when helpful messages come at JUST the right time. I hope the spreadsheet mapping helps you–and I’ll be demonstrating exactly how to do this when I do my live demo!
I have been a part of the Connected Yoga Teacher FB group for a bit now, however hadn’t had the chance to listen to the podcast. I just started and can’t stop!! The content is amazing and so helpful – thank you Shannon. I found a ton of takeaways from this show which leaves me super excited however a bit overwhelmed. I currently don’t send out emails on a consistent basis and when I do its only about my upcoming schedule and workshops. I want to create and deliver content that is valuable, consistent and has results but I don’t even have a website yet, barely post on social media and not sure of my niche. I’d love to get the opportunity to work with Abby to map out my week, so that I stay connected with my students and build my home based studio business but also have time for class planning, teaching, my full time job and family.
It’s all about starting Christy and it sounds like you have with your upcoming schedule emails. Now, focus on adding some additional value to those emails–something you’re passionate about or answer a question that a student has asked you about. You’ll get the hang of it!
I just recently discovered the Connected Yoga Teacher when I was browsing through podcasts. I really love all the business focused episodes. They are really inspiring me to reboot my business and start working on my newly discovered niche of helping first responders and health professionals who could be suffering from post-secondary stress. I need to listen to this episode and the one on CEO business plans again with my notebook handy. Working with Abby would be a great opportunity to get my reboot the kick it needs (pun intended). Thanks for all the great info and people!
What an interesting niche, Karen. I love it! And I also love giving people a kick in the rear when they need it. 😉
Awesome Thank you!!! I would love a. Hour with Abby!! 🙏🏻Thank you
As always, a fabulous and informative podcast. Thank you to Shannon and Abby! I’m ready to win the giveaway! <3
Thank you Shannon Crow, I began listening to your podcast last spring during my 200 RYT and I just can’t get enough. The content is always top notch and I love your voice, I find it very soothing which is helpful to curtail my Monkey Mind. I loved the episode with Abby Herman… the google spreadsheet tip has transformed my life by giving a grounded blueprint for my upcoming blog. Please enter me in the drawing and may the stars align on 3/18, my birthday. What a wonderful opportunity for me to become visible through working with Abby via Shannon Crow! Thank you for all of your amazing work & Namaste
I’m so glad the episode was helpful, Heather. Honestly, sometimes it’s something as simple as a spreadsheet that can help spark the right ideas!
Would love some of Abby’s time. I really liked your spreadsheet idea with zones of genius. Sometimes it’s really hard to come up with ideas so having a bank of fallbacks would come in really handy.
YES!!! Having a bank of ideas handy is the best way to start. There are so many ways to develop that bank but I’d recommend starting with what your students are asking you, what you can see they NEED to hear from you and what your biggest passion(s) are.
I like the zone of genius concept and getting everything onto a spreadsheet. I struggle work having too many ideas and all in different places! I’d love to win the giveaway!
I love the advice of brainstorming topics—I feel like I just kind of randomly post things now. I’m going to set aside time this week just for that! And, of course, I would love an hour with Abby. ❤️
Can’t wait to meet you at TYC.
I was so keen to listen to this podcast, finally got to listen to it and I’m going to have to listen it again/re-read the shownotes to drill this information it.
Content creation is something I find so difficult and promoting classes, but I know that its something to get out of my lazy ways and improve on!
Key things I will take from this podcast is to batch content, however still could definitely do with a 1:1 with Abby.
Love from Japan.
I swear Shannon, it’s like you can read my mind. This is something I could use some help with! I’d ove a chance to win an hour with Abby. Namaste 🙏
I think this is officially my favorite episode of the podcast. The information was inspiring and doable. Thanks Shannon and Abby!
Thank you, as always, for hosting wonderful and inspiring podcast guests and following with such great show notes! I would love to be entered in a drawing for a consult with Abby! Sat Nam
I can get around with Facebook and Instagram but I still find time consuming for me and feel quite overwhelmed. An one to one session with Abby would teach me a smart way to manage the marketing side of my business and save me valuable time (preparing classes and time with my kids). I would love to win a consultation with Abby, please enter me.