107: Launch & Promote Your Yoga Offering with Abby Herman
Do you struggle with putting out content that connects you to your yoga students? Have you gotten overwhelmed about promoting your yoga offering – not knowing where to start, which platform to choose, or even what to say? Abby Herman is just the expert you need to hear from about all things content-related.
Abby is the founder of Write Solutions and is a content strategist who helps her clients to get their message out to their audience, in their own voice, and on their own terms. She specializes in working with service-based businesses and helps small business owners generate ideas and strategies to move their businesses forward with content that attracts the right clients.
You have something unique to share with the world, but if people don’t know about you, they can’t work with you. That’s why content is so important – it helps you connect to your ideal yoga student, and attracts them to you. Abby talks about finding your zone of genius, brainstorming, how to use content across different platforms, and what it really takes to make a successful launch.
If you’ve been wanting to start promoting your yoga offering more consistently, or if you find yourself getting stuck in creating meaningful and relevant content for your audience – this is the episode for you. Listen to the end of the episode to find out how you can stand a chance to win a live 1:1 content planning session with Abby!
[2:43] Shannon introduces her guest for this episode – Abby Herman.
[5:28] What has Abby’s experience with yoga been?
[6:27] What does Abby do and who does she do it for?
[6:50] What does ‘launching’ mean?
“Launching means you are putting something out there … to your audience and it’s a way to really narrowly focus your audience’s attention on one thing that you want them to buy.” -Abby Herman
[7:54] How much time do you need to lead up to a launch?
[10:33] It is possible to launch a program or course with a tight turnaround, as long as you are nurturing your audience on a regular basis before that.
[12:07] What should you be saying in emails that nurture your audience? How can you brainstorm content ideas to engage with and remain connected to your audience?
[15:46] How does Abby generate content in her own business?
[20:30] How many umbrella topics should you have in your Excel spreadsheet?
“The more you can expand that experience for your clients, the better, and the more willing they will be to buy the thing.” -Abby Herman
[23:11] How long does it take to brainstorm ideas? Abby shares some tips about things to do, and things to avoid.
[26:55] Abby shares her thoughts about repurposing and reusing content across different platforms.
[35:20] Is it important to focus on platforms that you are uncomfortable or unfamiliar with?
[36:35] What is the best way to map all your content ideas out onto a calendar?
“Sometimes we’re so close to our own content and our own ideas that we don’t really know what other people need to know.” -Abby Herman
[42:25] It’s important to link to other content in emails, but can you ever be adding in too many links to different content?
[46:21] What’s the best time to send emails? How often?
[48:08] To find out more about Abby and the work that she does, get in touch via her website.
[48:42] Shannon highlights her biggest takeaways from this interview with Abby.
- MamaNurture Prenatal Yoga School
- Abby Herman
- Abby Herman on Facebook
- Abby Herman on Instagram
- Abby Herman on YouTube
- How to Come Up With Content Marketing Topics for 2019 (150 Blog Topics)
- The Connected Yoga Teacher Podcast Episode 092: Accessible Yoga Begins with Language with Kesse Hodge, Chantel Ehler and Katie Juelson
- The Connected Yoga Teacher Podcast Episode 106: Defining My Yoga Business Niche with Shannon Crow
- Yoga Show Gathering
- The Yoga Conference and Show, Toronto March 2019
- Mama Nurture Prenatal Yoga Teacher Training
- Yoga for Pelvic Health Teacher Training, November 2019
- Live Content Strategy Session with Abby Herman | The Connected Yoga Teacher Live Q&A
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