086: Live Video for Yoga Teachers with Ian Gray
Live video is taking the online world by storm, and it’s not a trend is going away soon. How can yoga teachers get on board and harness the power of video? Ian Gray of Seriously Social has tips, strategies, and advice on how you can use live video as a yoga teacher to share video content.
Ian is a man of many talents. Not only is he an international speaker, trainer, teacher, web developer and consultant who specializes in live video, he is also a husband, father of two, professional singer and self-professed geek. Through his company Seriously Social, and his weekly Facebook Live video show, The Free Range Social Show, Ian helps business owners and entrepreneurs use live video to build and expand their businesses.
Doing a live video can seem incredibly scary, but feeling nervous is a very natural response. Ian shares some of his own personal experiences getting started with live video, and his strategies to get over your fear. He also reveals the three main barriers people have when it comes to doing live video, and how you can break through them. He explains why consistency and having a group to lean on for support can make all the difference in getting on board with live video. Ian also breaks down the different live video platforms, and how they can be used to reach your target audience.
If you’re interested in sharing video content but aren’t sure how to get started, this episode is just for you.
Key Takeaways:
[4:40] Shannon welcomes Ian Gray on the show.
[6:09] What got Ian interested in focusing on live video?
[8:02] Shannon and Ian discuss the naturalness of feeling nervous in a live video.
[9:26] What are some of the fears that people have when doing a live video?
[12:15] Ian has some strategies to help people get over their fear of live video.
[16:10] For people who experience a really high level of fear when it comes to live video, Ian recommends using Instagram stories.
[17:20] Shannon shares her personal experience in getting on board with live video.
[18:30] Getting a group together to do live videos consistently can help create the habit of creating live videos.
[21:07] Which platform should you choose for your videos?
[23:58] We need people who don’t fit the stereotype of people doing live videos!
[26:15] Instagram stories is a good place to get your feet wet with live video.
[27:22] What tools does Ian use to achieve the split screen on his show, and invite guests on?
[30:37] Ian highlights the three main barriers to doing live video.
[32:20] How does Ian manage the content for each live video that he does so he doesn’t go off track?
[37:53] A common problem with live video software is the audio not syncing up with the video. Ian shares his tips to solve this problem.
[41:47] In terms of consistency, does Ian go live at the same day and time every week?
[44:26] Shannon wraps up with some of her key takeaways.
Links:
Yoga for Pelvic Health Training
Gratitude to our Sponsor Schedulicity
Thanks Shannon and Ian for this great podcast. I have been doing FB live classes for about 2 years now in a private group (Ian, perfect for ‘older’ bodies), and they are going well. I intersperse them with recorded videos as well. But my biggest issue is with equipment, specifically a mic that is wireless to my iPhone so I have freedom of movement. I have some apply AirPods but annoyingly they don’t work with the video app or live (I have to use movie Pro). Any suggestions here would be wonderful.
With love, Gina.
Glad you enjoyed the podcast episode, Gina. For your FB live classes, do you use your AirPods? Or is that the issue? They definitely should work. I don’t use or have AirPods myself, but I know many people who use AirPods for their live broadcasts or prerecorded video. To be honest, if we can get these working, that would be the best way. There are other solutions, but they would require an adaptor to your iPhone (such as an iRig) and then a wireless lapel mic. Really happy to help – if you can give me more information about the problems you’re having, I’ll do my best!
Hi Ian, thanks for your reply. It is really weird, but my AirPods don’t work with Live videos nor do they works with the iPhone video app. It is strange I know as i bought them assuming they would work with all my app. So I use Movie Pro for recorded videos and don’t do as much live as I used to. But if there is a way I can get the AirPods to work that would be ideal. I do already have an iRig and a wireless lapel mic but it still brushes against me when I move and creates interference and I am just not that happy with the result. It could simply be the quality of the mic itself. Or it could be that I don’t really know when I am doing with the technology, but any advise around this would be terrific. If you wanted to have a look at some of the videos let me know and I will add you to the group.
You are so right in exploring this subject. It is vital for yoga teachers to jump on the online bandwagon, and know the right steps to take to do this slowly and effectively.
I am one of those teachers who has workshops, tons of ideas and generally stage fright to go out there.
And I know I am not alone.
I get it Linda! I actually have some video to do today and I am feeling the fears. It helps if I think of the help I am offering to my audience and it really helps if I have the launch dates and recording dates on my calendar! Thanks for sharing your thoughts. I would love to see you set a goal (and share it here in the comments) of a video goal if it fits with your content strategy!
My goal would be to try getting used to being in front of the camera. And just starting to jot down ideas or review existing ones. I am so glad I found you and look so forward to working together.