083: Instagram for Your Yoga Business with Daniel McIntire
As a yoga teacher have you thought about creating an Instagram account? Do you already have an Instagram presence and wonder if you’re on the right path? Have you thought about creating a separate account for your yoga business? Today’s guest, Daniel McIntire, the founder of Influncrrs helps to answer these and many more questions about Instagram.
Daniel McIntire knew yoga was right for him the first time he tried it. It took him over 3 years to consider teaching but when he did his 200 YTT it was another great fit. He began by teaching part-time and expanded into full-time teaching when he quit his corporate job in 2016. He taught several classes a week to sustain a living but found in time that he was getting burnt out.
Daniel has happily found a place for yoga in his life- as a hobby. He has found his current niche as the creator and owner of Influncrrs by following his passion for incorporating his yoga practice into his online presence. As he expanded his skills in this area, he was able to help others market events on Snapchat and Instagram. Daniel came to realize that he felt most passionate about and excelled in guiding clients through expanding their business through Instagram. When working with his clients focuses on a couple of key goals 1) to increase traffic to their Instagram account and 2) encourage public engagement and feedback.
Daniel shares many gems including the importance of quality over quantity when it comes to posting, the value of public engagement in the comments section, and his 3 key components to a good post.
[7:05] Daniel’s yoga journey
[12:00] How Daniel started sharing his yoga on Instagram and then turning that into a career
[16:35] How often Daniel recommends posting- quality over quantity
[19:55] How Daniel prepares his Instagram posts- gives himself 30 minutes in a quiet space and reflects on the subject of the post
[21:45] Daniel on captions and the opportunity it affords to connect with your words, along with your photo
[22:25] The Importance of interacting with your audience by replying to comments- Daniel checks in daily
[23:20] Shannon asks Daniel whether she should have a personal account and a separate business account
[27:35] Daniel on Instagram Stories and cautions putting out too many stories and how they can be beneficial for showing another side of yourself
[30:55] Shannon asks for advice on engaging her followers with her podcast-related posts
[34:00] Daniel’s helps his client to draw out what they have to offer and talks about the importance of clients creating their own content
[34:55] On Daniel’s realization that engagement is more valuable than followers
[35:25] How Daniel helps his clients 1) get traffic to their account 2) get more engagement with their content (such as a free e-book) which helps clients create a list of leads, discover their niche, and develop a long-term strategy
[37:25] Daniel’s feeling that there is so much misinformation about social media engagement and that it is simpler than is perceived
[39:35] The best way to connect with Daniel and request a free week of consultation
[43:30] Shannon’s wrap-up and key takeaways
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