On today’s episode Shannon shares her experience with creating a yoga teacher website and the 5 pages that she has found important to include so that content is clear and concise.
No matter where you are in the process of building a website, including these five pages will help you design or refresh your online content.
Your home page is what website visitors usually see first. People are busy and they don’t stay long on a website page. The key elements of this page may include:
- WHO YOU ARE– quick intro, more on the About Me page
- WHAT YOU OFFER– be specific about your specialty within yoga
- WHO YOU ARE SERVING- who is your ideal student?
- WHAT BENEFITS CAN BE GAINED BY WORKING WITH YOU
Action step: Look for websites you’ve been drawn to. You can use elements that appeal including colours, font. Don’t worry about copying the template of it because once you add your own photos and copy it will become your own and it will be unique.
This is a great place to start if you’re feeling stuck on where to begin. Include your phone number, email, and social media links.
3. Yoga Services Offered
List your classes, programs, sessions, retreats and workshops in this section with descriptions. Consider embedding a calendar such as Google calendar. It is a good idea to use a separate calendar for private bookings.
Don’t forget to include all the information you would put on a poster.
- Where is your event, retreat or yoga class being held?
- When is it? Include the weekday, date, month, year and time
- Who is hosting the event? It is nice to share a short bio and photo of the facilitator(s)
- What is it that you are advertising? This title should be large and at the top
- Why should people attend? Have a list or paragraph that confirms the reasons that someone would benefit from attending your event/class/workshop/retreat
- How people can register or contact you
- Prices are great to have clearly stated
Action step: Map out your schedule, create your class descriptions and try to be specific so students know what to expect (is it beginner friendly, for example.)
4. About Page
Focus on who you want to serve always keeping in mind this is your opportunity to talk to your students directly.
Here is where you can go more into detail about your own personal story as it relates to your business (Shannon has an upcoming episode on this topic)
Things to consider:
- First or third person
- When sharing your story keep in mind you want it to tie into your yoga services
- Who are you serving? Define your ideal yoga student.
- What makes you the teacher your ideal students would want?
- What are the problems that you can help solve with your classes, workshops and retreats?
Action Step: Define what you believe would be the obstacles and challenges your ideal student might face and how you can help.
Bonus for Today’s Episode: Click here to receive the free mini-course on how to update or create an amazing about page.
5. Resources Page: A Blog or Articles
If you enjoy writing consider including a blog or articles page. Having additional content will help Google search and SEO (Search Engine Optimization) ensure your page shows up in more searches.
When you write great articles it gives prospective or current students an opportunity to get to know you and it helps potential clients to get a better sense of your message.
In Shannon’s experience a blog feels like more of a journal and an article allows you to research and compile information that interests you and relates back to what you teach.
Ask yourself if you’re writing articles that reflects your niche.
Action Item: If you don’t know where to start with article writing start with journaling to clarify your thoughts, discover your writing style and area of interest.
Build up a bank of articles aiming to write them once-a-week. It is helpful to block out a time on your calendar to help set aside the time. If after 6-8 weeks of publishing your content you will have a sense of whether sharing this resource works for you and how often you want to publish.
Consistency is key
Shannon’s Favourite Website Tools
Content Management System – WordPress
Theme – Divi theme – Elegant themes
Host – FatCow (thoughts of switching to Blue Host or Canadian company Rebel)
Peek User Testing — tool for website review